- leaflet
- 2020
- offset lithograph
- 148 x 210 mm (A5), 4 pp
Sasa[44]: Wadangtangtungtang
Sasa[44]’s exhibition Wadangtangtungtang was created mainly for children and families, with the theme of shopping and everyday consumption. The title treatment reflects this theme with the “POP hand,” a highly stylized Korean letterform used in impromptu signs at various “points of purchase.” The type arrangement – the layers of words clumsily stacked on top of each other – suggests the possibility of collapse, which is also hinted at by the show’s title (a Korean echoic word that describes the loud sound of objects hitting the ground).
- Project type:
- print collateral
- Typefaces:
- Korean PODG
- Septima
- Soft Ggothicssi
- VAG Rounded
- Paper:
- smooth uncoated paper
- Printer:
- Top Process
- Commissioners:
- Sasa[44]
- Seoul Museum of Art
- Yoo Hanna
