Introduction

Exhibitions

Publications

Release dates

Project types

Commissioners

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Arko Art Center, business cardArko Art Center, small envelopeArko Art Center, large envelopeArko Art Center, press kit folderArko Art Center, buttonsArko Art Center, stickersArko Art Center, ID label for adultsArko Art Center, ID label for childrenArko Art Center, membership cardArko Art Center, shopping bagArko Art Center, shopping bag

    Arko Art Center

  • Identity system and typeface
  • 2008

The Arko Art Center is an institution affiliated with the Arts Council Korea, and it has a graphic identity program inherited from the Council. This project was to implement new visual “characters” to add to its existing identity, so that the institution could have a more distinct personality.

The new system is centered on a bespoke typeface, Arko Pix. Twenty-six select pictograms became the glyphs of the font, blurring the boundary between the verbal and the visual, to give a new voice to the Center. For the applications, we set some quotations about art in Arko Pix, and added them to the Center’s existing identity.

Front page

Arko Art Center, re-opening invitation