- invitation
- 2021
- offset lithograph
- 150 x 210 mm, 4 pp
The 21st Songeun Art Award Exhibition
Since 1989, Songeun Art and Cultural Foundation has been supporting young artists in Korea with various initiatives including its Art Award. Upon moving to a new building designed by Herzog & de Meuron, we designed a new visual identity for the foundation and its art space – now simply called Songeun.
The new identity is centered around a typographic system that consists of a Latin typeface Söhne Schmal Fett with custom-made alternative characters and a matching Korean typeface freshly designed by Yoon Mingoo. The system is prominently applied to the promotional materials for the first Songeun Art Award exhibition at the new space.
- Project type:
- print collateral
- Typefaces:
- Favorit
- Favorit Hangul
- Söhne Schmal
- Songeun
- Paper:
- Munken Polar Rough
- Printer:
- Top Process
- Commissioner:
- Songeun Art and Cultural Foundation
