Festival Bo:m

• Identity system and stationery
• 2008
• offset lithograph
• Various sizes

The logo for the new, ambitious performing arts festival is unpredictably light and cautious, almost fragile like a new shoot (“bom” can mean “spring” in Korean). For some reason, it was decided that the logo should maintain a certain size throughout the printed applications: it would be repeated, rather than enlarged, to reinforce its visual presence. Thus, there is only one logo on the business card, but there are ninety-nine logos on the poster.

• Project type:
• identity

• Typefaces:
• Arita Dotum
• Letter Gothic

• Printer:
• Top Process

• Commissioners:
• Festival Bo:m
• Kim Seonghee

• Exhibition:
• Sulki & Min: Clarifying & Obscuring (Transtage, Hangzhou, 2024)