As the function of the Insa Art Space changed, its valuable archives were transferred to the Arko Art Center in 2009. This is a billboard poster advertising the newly-moved archive. Set in the Center’s house picture font we designed as part of the Center’s identity overhaul, the text reads: “Abdul Kassam Ismael, Grand Vizier of Persia in the tenth century, carried his library with him wherever he went. Four hundred camels carried the 117,000 volumes.”