Blast Theory: You Start It

• Brochure

• 2017
• offset lithograph, saddle stitched
• 165 x 228 mm, 16 pp

The title typography is intended to express the conflation of the virtual and the actual in a way that is not as clichéd as this statement may sound. The slanted logo of the artist group was approximated by slicing up the characters of an upright typeface and sequentially offseting the slices to create an oblique illusion (a trick that used to be widely adopted by bitmap fonts for low-resolution displays). Then an upright form was made by applying the same process inversely to a slanted typeface.