Crow’s Eye View: Brochure

Crow’s Eye View: Brochure

Crow’s Eye View: Brochure

Held at the Korean Pavilion as part of the 14th International Architecture Exhibition – la Biennale di Venezia, Crow’s Eye View explored the parallel histories of modern architecture in the Republic of Korea and the Democratic People’s Republic of Korea. The title refers to a serial poem by the Korean architect-turned-poet Yi Sang, published in 1934. The graphic identity of the exhibition is based on poem no. 4, where the figures from 0 to 9 are systematically repeated and arranged along a diagonal axis to yield a quasi-symmetric, square composition.

The poem’s diagonal (rather than vertical or horizontal) axis and the images mirroring each other over the line bring to mind – or perhaps foresaw? – the Korean Peninsula’s situation after the war, where the two Koreas, one capitalist and the other socialist, have developed in parallel as well as in opposition, mirroring and responding to each other’s successes and failures. In the promotional materials for the exhibition, elements including the title and the Biennale logo appear twice, mirroring each other over a similar diagonal axis, and rendering the notion of proper orientation irrelevant.

  • Design assistant:
  • Injin

Crow’s Eye View: Banners

Crow’s Eye View in Korea

Crow’s Eye View: catalog

Crow’s Eye View: Poster

Crow’s Eye View: Website