Design360° Festival 2023

• 2023
• offset lithograph
• Three parts, each 570 x 840 mm

Design360° Festival 2023 was a three-day event held in Hangzhou featuring the selected works from Award360°. The event included an exhibition, a series of lectures, and a design fair.

The graphic identity of the Festival is a festive adaptation of the Award360° 2023 key visual. While we were working on the Award identity, we accidentally applied random rotation to the segments, causing the charts to shatter into pieces. Although we quickly restored them to order, we remembered the confetti-like visual effect and intentionally* used it as the key visual for the Festival.

*Even a controlled accident like this can contain an unintended mistake. Although we will never reveal what the mistake is, it should be discernible on these posters to perceptive eyes.