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This book with the provocative title takes the form of an autobiographical novella to reflect on the fascinations and contradictions of the contemporary art world, which is described to have the academia’s intellectual weight, the fashion industry’s glamor, and Wall Street’s speculative adventurism, all at the same time. The self-reflexive cover shows an image of the book itself – fabricated in the trope of book advertising – with a portrait whose identity is ambiguous: is it the unnamed protagonist of the story, or the author, or “Seth Price”?