- Leaflet
The 21st Songeun Art Award Exhibition
Since 1989, Songeun Art and Cultural Foundation has been supporting young artists in Korea with various initiatives including its Art Award. Upon moving to a new building designed by Herzog & de Meuron, we designed a new visual identity for the foundation and its art space – now simply called Songeun.
The new identity is centered around a typographic system that consists of a Latin typeface Söhne Schmal Fett with custom-made alternative characters and a matching Korean typeface freshly designed by Yoon Mingoo. The system is prominently applied to the promotional materials for the first Songeun Art Award exhibition at the new space.
- Project type:
- print collateral
- Typefaces:
- Favorit
- Favorit Hangul
- Söhne Schmal
- Songeun
- Paper:
- smooth uncoated paper
- Printer:
- Top Process
- Commissioner:
- Songeun Art and Cultural Foundation
- Korean typeface design:
- Yoon Mingoo
