The 6th VH Award

• Key visual
• 2024

The VH Award, hosted by Hyundai Motor Group, supports emerging media artists in Asia by offering an online residency program and exhibitions on various platforms. The visual identity of the 6th VH Award is centered on five strokes that traverse the space and fleetingly form the Award’s two initials. When animated, the identity displays life and vibration that contrast with the straight geometry of the key images.

• Project type:
• identity

• Typeface:
• Neue Haas Grotesk

• Commissioners:
• FIG
• Hyundai Motor Company Artlab

• Motion:
• Choi Gunhyuk